About Websitemasters

We develop websites for Australian companies

Whether it is a small business website, product promotion webpage with creative design; corporate web-portal or Internet shop, Websitemasters design websites to meet your specific needs.

We succeed in search engine optimisation

Do you want to have more prospects contacting you from your website? Every website we design is optimized for search engines. That allows even brand-new websites to quickly achieve TOP10 positions in Google, Yahoo and MSN/Bing! If you wish to improve existing website performance, we offer a complimentary SEO audit, backend website optimisation and content optimisation. We can also help you write your professional website copy to promote your image and convert leads.

Why choose websitemasters?

Web design

For many Australian businesses, Internet presence has become an integral part of their sales and marketing strategy, an instrument to attract new customers, develop brand awareness, promote products and services and achieve higher sales conversion rates. In a tough economy when companies are forced to cut costs and manage resources more effectively; website design and optimization forms an essential part of your business success.

But just having website is not enough. It should generate enough traffic so that your prospects can actually find you. Otherwise your website will become just another pretty page on the outskirts of the Internet.

Websitemasters understand how search engine optimisation works. We design websites that are optimised for better results in organic searches in the most popular search engines.

We design websites that help to convert your website visitors into clients. To achieve this goal we believe that your website must drive positive emotions, be user friendly, have easy navigation and useful content.

Website design stages

1. Preparation & pre-design briefing

   We collect and analyze client information, website goals and your expectations along with competition information. Our pre-design briefing helps to determine the new website structure and content as well as develop the concept of the new website.

2. Website design

   Creating the website design, editing and approval.

3. Website deployment and Content Management System (CMS) tuning

   After the website design is approved, we create your website template, set up the content management system (CMS), and install all required standard modules and additional components.

4. Website activation

   We create the website structure and populate it. The final stage is activating the website hosting.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a complex range of activities to make your website visible and easily found by search engines. This results in promoting your website to TOP positions in search engines and getting your message to your target audience.

Website optimisation helps to transform organisations to a new level of business growth as proven by our website optimisation campaigns. Search engine optimisation is one of the most cost-effective ways to attract new clients and partners.

Search engines optimization (SEO) includes work with internal and external factors that influence your website ranking by search engines. We constantly analyse these factors to determine the best ways to promote your website . As we firmly believe that effective website promotion in Google, Yahoo, MSN and other search engines is only possible when complex measures are taken.

Website promotion stages

1. Search Engine Optimization (work with internal factors) – initial stage of website optimization.

   We analyse your website along with your major competitors that appear in TOP10 in major search engines. This includes:

   • Website technical analysis

   • Website content analysis

   • SEO-audit

   As a result, we list existing website incompatibilities with search engines requirements. Then we change your website backend code to match search engines rules and optimize content to achieve better search results for specified keywords and phrases.

   Effective website performance is impossible without search engine optimisation because your website success is based on internal structure and content.

2. Search Engine Marketing, Paid Placements and Contextual Advertising (work with external factors) — building link environment.

   Your website popularity with search engines and Internet users depends on quality and quantity of inbound links. The process of building a link environment can take up to several months depending on the age of the website, existing backlinks, and competition for specific keywords.

   We recommend using paid placements and contextual advertising in addition to organic search optimization. Pay per click advertising in Google AdWords, Yahoo Sponsored Search, Microsoft adCenter enables you to quickly improve your website's performance and increase web traffic, especially at the initial stage of website optimization.

3. Maintaining consistent results — after we have achieved planned results, e.g. your website has been promoted to the TOP10 in Google for a specified keyword or keyphrase. We provide ongoing support of your website's top performance with search engines.

   At this stage we constantly analyse and correct all major components of website optimisation – list of keywords, content updates and link building strategies.

Our approach

• Unique website content

  Websitemasters create websites that achieve your organisation's goals. Depending on business' specific needs, different websites have different goals. This can be company brand promotion, online shopping, quote enquiry, product catalogues, etc.

  In order to achieve these goals, your website content must be unique, informative and well thought-out. We take care of this when creating website design and optimising content for search engines.

• Original and attractive website design

  Website design is as important for website success as content. While the content plays vital role in retaining visitors, design creates the first impression and often determines whether your website visitor will leave your resource or not.

  Websitemasters create website designs that are attractive for visitors whilst being original and making your website standing out over your competitors.

• Clear website structure and easy navigation

  We design websites thinking of your clients. We make sure that your website visitors can easily find their way around. Good websites make new visitors feel "at home". This is a result of a well thought-out structure and user-friendly navigation.

• Build-in capacities for regular website updates and information upload
  
  Regularly updated websites are seen to be "alive" and are more attractive for both visitors as well as search engines. We recommend that your website is updated at least once a month.
  
  We provide our clients with everything required for easy information management and website updates. Whats more, we are always here to help prepare and upload news and content updates.

• Quality programming

  People are now accessing the Internet using gadgets with different operating systems, different monitor resolutions and through various browsers. This should not affect how a visitor sees your website.

  At Websitemasters we make sure that your new website will have a consistent look in different systems and that the backend code is correct and optimised.